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- W2113199794 abstract "Consumer judgment is oft en based on incomplete or limited knowledge of the rel- evant attributes. To recognize the impact of meaningless attributes a study was conducted. Results of the study show that ambiguous information can be taken into consideration in the decision making process. Th e willingness to use meaningless information is to a higher degree determined by perceived attractiveness rather than by the level of comprehension. Among the three types of meaningless attributes' information (numerical, descriptive and name) the one called name was characterized by the highest level of attractiveness and the lowest level of comprehension. Th e opposite eff ect was observed with numerical informa- tion which was considered as the least attractive but the most comprehensive. Keywords: meaningless attribute, product evaluation, preference construction. JEL codes: M31, D12." @default.
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- W2113199794 date "2008-01-01" @default.
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- W2113199794 title "Th e impact of meaningfulness and attractiveness of products' attributes on consumers' preferences 1" @default.
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