Matches in SemOpenAlex for { <https://semopenalex.org/work/W2113255749> ?p ?o ?g. }
- W2113255749 endingPage "183" @default.
- W2113255749 startingPage "140" @default.
- W2113255749 abstract "Cross-cultural studies of advertising representations of older people are relatively scarce. This article aims to fill in this gap via a comparison between Taiwan and the United Kingdom, employing a combination of quantitative content analysis and the qualitative grounded theory method. The content-analysis phase reveals underrepresentation of older people in both countries' advertising contexts, as well as representational differences between Taiwan and the United Kingdom in terms of older characters' role salience, the products, physical settings, and social networks they are associated with. The grounded-theory phase yields nine prototypes of older people along with subcategories to conceptualize the qualities of older people as they appear in TV ads in these countries. The findings are discussed in relation to the stereotyping of older people and transformed into hypothetical statements to be modified in future research. In conclusion, the Confucian tradition of filial piety is still found to be important in explaining the observed cross-cultural differences, but the emergence of new norms about aging in Taiwanese advertising also suggests that this tradition may be in decline." @default.
- W2113255749 created "2016-06-24" @default.
- W2113255749 creator A5055936474 @default.
- W2113255749 date "2015-01-01" @default.
- W2113255749 modified "2023-09-29" @default.
- W2113255749 title "Advertising Representations of Older People in the United Kingdom and Taiwan" @default.
- W2113255749 cites W1571517348 @default.
- W2113255749 cites W188180061 @default.
- W2113255749 cites W1969377345 @default.
- W2113255749 cites W1971234420 @default.
- W2113255749 cites W1971796909 @default.
- W2113255749 cites W1980018331 @default.
- W2113255749 cites W1983754247 @default.
- W2113255749 cites W1989653329 @default.
- W2113255749 cites W1992553866 @default.
- W2113255749 cites W2004560717 @default.
- W2113255749 cites W2010958817 @default.
- W2113255749 cites W2014754600 @default.
- W2113255749 cites W2021645538 @default.
- W2113255749 cites W2025634853 @default.
- W2113255749 cites W2033928977 @default.
- W2113255749 cites W2035825435 @default.
- W2113255749 cites W2041210342 @default.
- W2113255749 cites W2050166157 @default.
- W2113255749 cites W2052332146 @default.
- W2113255749 cites W2053797083 @default.
- W2113255749 cites W2055175525 @default.
- W2113255749 cites W2057324667 @default.
- W2113255749 cites W2072237803 @default.
- W2113255749 cites W2072761879 @default.
- W2113255749 cites W2073363498 @default.
- W2113255749 cites W2074764330 @default.
- W2113255749 cites W2076576364 @default.
- W2113255749 cites W2077923725 @default.
- W2113255749 cites W2090573005 @default.
- W2113255749 cites W2106459695 @default.
- W2113255749 cites W2110044545 @default.
- W2113255749 cites W2112962299 @default.
- W2113255749 cites W2115348431 @default.
- W2113255749 cites W2116678760 @default.
- W2113255749 cites W2118119030 @default.
- W2113255749 cites W2122718132 @default.
- W2113255749 cites W2123222899 @default.
- W2113255749 cites W2125804294 @default.
- W2113255749 cites W2126312377 @default.
- W2113255749 cites W2127785106 @default.
- W2113255749 cites W2142047224 @default.
- W2113255749 cites W2149029994 @default.
- W2113255749 cites W2154128096 @default.
- W2113255749 cites W2166913841 @default.
- W2113255749 cites W2167515387 @default.
- W2113255749 cites W2167609170 @default.
- W2113255749 cites W2172123121 @default.
- W2113255749 cites W2191345427 @default.
- W2113255749 cites W2488146282 @default.
- W2113255749 cites W2492315365 @default.
- W2113255749 cites W3216542506 @default.
- W2113255749 cites W4230848071 @default.
- W2113255749 cites W4235594534 @default.
- W2113255749 cites W4240778411 @default.
- W2113255749 cites W2126693420 @default.
- W2113255749 doi "https://doi.org/10.1177/0091415015590305" @default.
- W2113255749 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/26243326" @default.
- W2113255749 hasPublicationYear "2015" @default.
- W2113255749 type Work @default.
- W2113255749 sameAs 2113255749 @default.
- W2113255749 citedByCount "27" @default.
- W2113255749 countsByYear W21132557492016 @default.
- W2113255749 countsByYear W21132557492017 @default.
- W2113255749 countsByYear W21132557492018 @default.
- W2113255749 countsByYear W21132557492019 @default.
- W2113255749 countsByYear W21132557492020 @default.
- W2113255749 countsByYear W21132557492021 @default.
- W2113255749 countsByYear W21132557492022 @default.
- W2113255749 countsByYear W21132557492023 @default.
- W2113255749 crossrefType "journal-article" @default.
- W2113255749 hasAuthorship W2113255749A5055936474 @default.
- W2113255749 hasConcept C107993555 @default.
- W2113255749 hasConcept C108154423 @default.
- W2113255749 hasConcept C112698675 @default.
- W2113255749 hasConcept C13801280 @default.
- W2113255749 hasConcept C138496976 @default.
- W2113255749 hasConcept C144024400 @default.
- W2113255749 hasConcept C144133560 @default.
- W2113255749 hasConcept C151730666 @default.
- W2113255749 hasConcept C156325361 @default.
- W2113255749 hasConcept C15744967 @default.
- W2113255749 hasConcept C162446236 @default.
- W2113255749 hasConcept C180747234 @default.
- W2113255749 hasConcept C190248442 @default.
- W2113255749 hasConcept C2775967908 @default.
- W2113255749 hasConcept C3019468346 @default.
- W2113255749 hasConcept C3019887659 @default.
- W2113255749 hasConcept C36289849 @default.
- W2113255749 hasConcept C71924100 @default.
- W2113255749 hasConcept C74909509 @default.
- W2113255749 hasConcept C77805123 @default.
- W2113255749 hasConcept C86803240 @default.