FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2113355860> ?p ?o ?g. }

• W2113355860 endingPage "71" @default.
• W2113355860 startingPage "55" @default.
• W2113355860 abstract "Seeding strategies have strong influences on the success of viral marketing campaigns, but previous studies using computer simulations and analytical models have produced conflicting recommendations about the optimal seeding strategy. This study compares four seeding strategies in two complementary small-scale field experiments, as well as in one real-life viral marketing campaign involving more than 200,000 customers of a mobile phone service provider. The empirical results show that the best seeding strategies can be up to eight times more successful than other seeding strategies. Seeding to well-connected people is the most successful approach because these attractive seeding points are more likely to participate in viral marketing campaigns. This finding contradicts a common assumption in other studies. Well-connected people also actively use their greater reach but do not have more influence on their peers than do less well-connected people." @default.
• W2113355860 created "2016-06-24" @default.
• W2113355860 creator A5034326401 @default.
• W2113355860 creator A5053984864 @default.
• W2113355860 creator A5068164841 @default.
• W2113355860 creator A5079229973 @default.
• W2113355860 date "2011-11-01" @default.
• W2113355860 modified "2023-10-10" @default.
• W2113355860 title "Seeding Strategies for Viral Marketing: An Empirical Comparison" @default.
• W2113355860 cites W1485623843 @default.
• W2113355860 cites W1984130730 @default.
• W2113355860 cites W1988183975 @default.
• W2113355860 cites W1994473607 @default.
• W2113355860 cites W1994918139 @default.
• W2113355860 cites W2005903772 @default.
• W2113355860 cites W2015668785 @default.
• W2113355860 cites W2040993561 @default.
• W2113355860 cites W2061330884 @default.
• W2113355860 cites W2066104563 @default.
• W2113355860 cites W2067919779 @default.
• W2113355860 cites W2082769179 @default.
• W2113355860 cites W2086511548 @default.
• W2113355860 cites W2097050150 @default.
• W2113355860 cites W2106668931 @default.
• W2113355860 cites W2106805078 @default.
• W2113355860 cites W2109469951 @default.
• W2113355860 cites W2111312199 @default.
• W2113355860 cites W2119634512 @default.
• W2113355860 cites W2132559268 @default.
• W2113355860 cites W2136789464 @default.
• W2113355860 cites W2139599676 @default.
• W2113355860 cites W2139740166 @default.
• W2113355860 cites W2149910108 @default.
• W2113355860 cites W2150375325 @default.
• W2113355860 cites W2151234470 @default.
• W2113355860 cites W2155488171 @default.
• W2113355860 cites W2169490386 @default.
• W2113355860 cites W2317223749 @default.
• W2113355860 cites W2326595118 @default.
• W2113355860 cites W2474658135 @default.
• W2113355860 cites W3022339544 @default.
• W2113355860 cites W3099386891 @default.
• W2113355860 cites W3122508723 @default.
• W2113355860 cites W3123202449 @default.
• W2113355860 cites W3124459288 @default.
• W2113355860 cites W4236554952 @default.
• W2113355860 cites W4256005559 @default.
• W2113355860 doi "https://doi.org/10.1509/jm.10.0088" @default.
• W2113355860 hasPublicationYear "2011" @default.
• W2113355860 type Work @default.
• W2113355860 sameAs 2113355860 @default.
• W2113355860 citedByCount "498" @default.
• W2113355860 countsByYear W21133558602012 @default.
• W2113355860 countsByYear W21133558602013 @default.
• W2113355860 countsByYear W21133558602014 @default.
• W2113355860 countsByYear W21133558602015 @default.
• W2113355860 countsByYear W21133558602016 @default.
• W2113355860 countsByYear W21133558602017 @default.
• W2113355860 countsByYear W21133558602018 @default.
• W2113355860 countsByYear W21133558602019 @default.
• W2113355860 countsByYear W21133558602020 @default.
• W2113355860 countsByYear W21133558602021 @default.
• W2113355860 countsByYear W21133558602022 @default.
• W2113355860 countsByYear W21133558602023 @default.
• W2113355860 crossrefType "journal-article" @default.
• W2113355860 hasAuthorship W2113355860A5034326401 @default.
• W2113355860 hasAuthorship W2113355860A5053984864 @default.
• W2113355860 hasAuthorship W2113355860A5068164841 @default.
• W2113355860 hasAuthorship W2113355860A5079229973 @default.
• W2113355860 hasConcept C127413603 @default.
• W2113355860 hasConcept C136764020 @default.
• W2113355860 hasConcept C144133560 @default.
• W2113355860 hasConcept C146978453 @default.
• W2113355860 hasConcept C162853370 @default.
• W2113355860 hasConcept C187008535 @default.
• W2113355860 hasConcept C36248471 @default.
• W2113355860 hasConcept C41008148 @default.
• W2113355860 hasConcept C518677369 @default.
• W2113355860 hasConcept C93032411 @default.
• W2113355860 hasConceptScore W2113355860C127413603 @default.
• W2113355860 hasConceptScore W2113355860C136764020 @default.
• W2113355860 hasConceptScore W2113355860C144133560 @default.
• W2113355860 hasConceptScore W2113355860C146978453 @default.
• W2113355860 hasConceptScore W2113355860C162853370 @default.
• W2113355860 hasConceptScore W2113355860C187008535 @default.
• W2113355860 hasConceptScore W2113355860C36248471 @default.
• W2113355860 hasConceptScore W2113355860C41008148 @default.
• W2113355860 hasConceptScore W2113355860C518677369 @default.
• W2113355860 hasConceptScore W2113355860C93032411 @default.
• W2113355860 hasIssue "6" @default.
• W2113355860 hasLocation W21133558601 @default.
• W2113355860 hasOpenAccess W2113355860 @default.
• W2113355860 hasPrimaryLocation W21133558601 @default.
• W2113355860 hasRelatedWork W2046251599 @default.
• W2113355860 hasRelatedWork W2107538442 @default.
• W2113355860 hasRelatedWork W2336198615 @default.
• W2113355860 hasRelatedWork W2389856211 @default.
• W2113355860 hasRelatedWork W2519760744 @default.

• next