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- W2113667097 abstract "The paper analyses the influences of E-marketing adoption among SMEs in a survey study. Sample for the study was selected using convenience sampling method. A sample size of 105 SMEs was used. Primary data was collected using self-designed questionnaire, administered with the help of four research assistants at the work places of the respondents. Data was analysed using percentages, frequencies and One-way Analysis of variance (ANOVA). Results indicate that influences of E-marketing adoption are multi-dimensional in structure. The three mostimportant factors according to the survey are understandability; ease of use and flexible use of the E-marketing technology. Business should adopt E-marketing in their business activities to ensure improve business performance, improve productivity and job effectiveness. Policy makers and government should ensure that grants; subsidies and loans are made available to SMEs to be able to effectively adopt E-marketing technology. Public education programmes should be put in place to ensure that individuals and businesses are made aware of the potentials and benefits of E-marketing adoption. Since the current study is a descriptive in nature, future study should focus on causal studies with larger sample size." @default.
- W2113667097 created "2016-06-24" @default.
- W2113667097 creator A5076447281 @default.
- W2113667097 date "2014-01-01" @default.
- W2113667097 modified "2023-09-24" @default.
- W2113667097 title "INFLUENCES ON ELECTRONIC MARKETING (E-MARKETING) ADOPTION AMONG SMALL AND MEDIUM ENTERPRISES (SMES)" @default.
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