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- W2113704615 abstract "Among the methods adopted to accelerate rural quality of life in Malaysia is a continuous dissemination of development messages to the people. The local radio stations in the country are expected to be effective sources for the rural population's participation in radio for development. To what extent do the rural audience participate in the local radio development programmes? What factors are associated with audience participation in the radio development programmes? And what problems militate against audience participation? This study focused on audience participation in one of the local radio stations—Seremban Radio. The findings indicate that participation in terms of radio listenership was very high, feedback very low and audience's involvement in radio programme production was even lower. Five variables were found to be significant predictors of audience participation." @default.
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- W2113704615 date "1993-01-01" @default.
- W2113704615 modified "2023-09-23" @default.
- W2113704615 title "Audience participation in radio development programmes: A study of radio seremban, a Malaysian local radio station" @default.
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- W2113704615 doi "https://doi.org/10.1080/01292989309359587" @default.
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