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• W2113890925 abstract "The fields of market orientation and services marketing are still rather new domains of scientific research. It appears that they have quite a few challenging topics in common. This paper combines some of those topics. It focuses on the culture of market‐oriented services organisations and the leadership styles that may belong to such a culture. An open culture which is reflected in clarity in marketing goals and a strong drive to be the best (deliver superior value or quality) are the essential features of such a culture. This calls for achievement‐oriented leaders who care about people." @default.
• W2113890925 created "2016-06-24" @default.
• W2113890925 creator A5021368547 @default.
• W2113890925 date "2002-10-01" @default.
• W2113890925 modified "2023-10-11" @default.
• W2113890925 title "Culture and leadership in market‐oriented service organisations" @default.
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• W2113890925 doi "https://doi.org/10.1108/03090560210437325" @default.
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