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- W2113958878 abstract "Tiger Woods saw his reputation crumble as reports of infidelity leaked to the press in November of 2009. This research evaluated the crisis management strategies of Woods and his crisis management staff, as well as social media’s role and reaction to the scandal. The eight press statements issued by Woods between November 29, 2009, and August 23, 2010, served as the primary documents for this case study analysis. Results found that mortification was the most frequently used crisis management strategy . Despite the criticism Woods received for his handling of the crisis, social media research indicates that his team’s approach has been effective in shifting online conversations away from the scandal and back to Woods and golf." @default.
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- W2113958878 date "2012-01-01" @default.
- W2113958878 modified "2023-09-24" @default.
- W2113958878 title "Crisis Management and Sports in the Age of Social Media: A Case Study Analysis of the Tiger Woods Scandal" @default.
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