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- W2114084844 abstract "The combinations in which durable products (durables) are owned and the order of acquisition are useful pieces of information for marketing and other purposes. The topic of this paper is the application of Mokken Scale analysis to determine the combinations in which durables are owned and to find orders of acquisition. Moreover, it is shown that the discussed procedures can also be applied to the products offered by financial service providers (financial products).PsycINFO classification: 2240; 3920" @default.
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- W2114084844 date "1998-06-01" @default.
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- W2114084844 title "Mokken scaling characteristic sets and acquisition patterns of durable- and financial products" @default.
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- W2114084844 doi "https://doi.org/10.1016/s0167-4870(98)00011-7" @default.
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