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• W2114662236 abstract "While the importance of adopting cloud computing service has been emerged, comparatively little research has been conducted on examining factors of an individual user's intention to switch toward cloud computing service. Hereafter, this study presents and empirically tests users' intention to switch to cloud computing. Our model posits that the characteristics of cloud computing such as collaboration support, accessability, trust to cloud service affect perceived value, which in turn, influences intention to switch. An experimental study using student subjects provided empirical validation for our proposed model. Survey data from 106 respondents was used to test the model using partial least square analysis. According to our results, the characteristics of cloud computing were found to have significant impact on users' intention to switch that partially mediated by perceived value. Based on our research findings, we hope that this research will stimulate researchers' interest in the emerging area of cloud computing adoption." @default.
• W2114662236 created "2016-06-24" @default.
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• W2114662236 date "2011-09-30" @default.
• W2114662236 modified "2023-10-18" @default.
• W2114662236 title "A Study on Factors Affecting Intention to Switch for Using Cloud Computing: A Case of Goolgle Docs" @default.
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• W2114662236 doi "https://doi.org/10.9716/kits.2011.10.3.149" @default.
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