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- W2114966314 abstract "Excellent service quality is crucial to business survival in the present banking environment in order to gain competitive advantage and corporate profitability. Thus, it is essential to analyze the means of measuring and evaluating service quality provided by banking institutions as they adjust to the dynamic changes in the banking environment. Previous studies have produced scales that bear a resemblance to generic measures of service quality, which may not be totally adequate in assessing the perceived qu ality in the banking sector. This study aims to identify and validate the dimensions of service quality within the" @default.
- W2114966314 created "2016-06-24" @default.
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- W2114966314 date "2010-01-01" @default.
- W2114966314 modified "2023-09-26" @default.
- W2114966314 title "IDENTIFYING AND VALIDATING DIMENSIONS OF SERVICE QUALITY FOR THE BANKING INDUSTRY IN MALAYSIA" @default.
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