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- W2115280268 abstract "In order to examine the importance of “quantitative” vs. “qualitative” tourism research, similar developments in anthropology arc examined. In addition, the impact of such thought upon marketing is discussed. The tradeoffs of choosing “qualitative” or “scientific” techniques are overtly considered, “science” and “art” in research are operationally defined, and the strength of each method is juxtaposed and justified. Such an analysis is vital since tourism seeks to build its own distinct research tradition. An eclectic approach of choosing research methods is recommended in light of the fact that tourism scholars and practitioners deal with complex phenomena and, as a result, rigorous, scientific methods are not always appropriate for the problems encountered. Recherche quantitative et qualitative. Pour comparer l'importance de la recherche qualitative et quantitative, on examine des développements similaires dans l'anthropologie. On discute l'impact des deux approches sur le marketing, et on évalue les avantages et les difficultés de chaque méthode. On définit opérationnellement la science et l'art de la recherche, puis on justifie l'importance de ces deux aspects de la recherche. Une telle analyse est essentielle, puisque le tourisme cherche à construire sa propre tradition de recherche. L'article recommande une approche éclectique dans le choix de méthodologie, tenant compte du fait que les érudits et les practiciens du tourisme s'occupent de phénomènes complexes, et donc les méthodes scientifiques rigoureuses ne conviennent pas toujours aux problèmes que nous rencontrons" @default.
- W2115280268 created "2016-06-24" @default.
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- W2115280268 date "1997-01-01" @default.
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- W2115280268 title "Quantitative versus qualitative tourism research" @default.
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- W2115280268 doi "https://doi.org/10.1016/s0160-7383(96)00055-2" @default.
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