Matches in SemOpenAlex for { <https://semopenalex.org/work/W2115804657> ?p ?o ?g. }
Showing items 1 to 95 of
95
with 100 items per page.
- W2115804657 abstract "Although the topic of market segmentation has been discussed extensively in the mainstream marketing literature, limited attention has been paid to segmentation for product strategy development in database marketing. In order to provide a framework for how the database is segmented for product strategy, this research undertook indepth interview and case studies to explore the process. Four main issues were developed for investigation including: what bases and variables, sequence of bases, sources of information and method of segmentation were used during product development. The findings of this research showed that the database is segmented during two stages of product strategy development: product research and testing. The main bases used for research and testing is behavioural data stored in the firm’s database. During research and testing of the product, the database is segmented mainly on behaviour with demographics being added in certain industries. Attitudinal data is merely used to understand the needs of behavioural segments rather than to segment database customers. The sequence of bases applied to segmentation for research and testing is usually that of behaviour followed by demographics. Furthermore, segmentation for idea generation, testing and research is based solely on data from a firm’s internal database (to the exclusion of external databases) and only the ‘a priori’ segmentation method is applied to the database. The research showed that the industry type only impacted on the types of bases used but not on other aspects of segmentation." @default.
- W2115804657 created "2016-06-24" @default.
- W2115804657 creator A5005866165 @default.
- W2115804657 creator A5072298032 @default.
- W2115804657 date "2003-12-01" @default.
- W2115804657 modified "2023-09-27" @default.
- W2115804657 title "Database segmentation for product strategy development" @default.
- W2115804657 cites W123944379 @default.
- W2115804657 cites W1503491999 @default.
- W2115804657 cites W1527311855 @default.
- W2115804657 cites W1971222822 @default.
- W2115804657 cites W1996806786 @default.
- W2115804657 cites W2010977561 @default.
- W2115804657 cites W2015392889 @default.
- W2115804657 cites W2026028666 @default.
- W2115804657 cites W2028313697 @default.
- W2115804657 cites W2037775058 @default.
- W2115804657 cites W2039422241 @default.
- W2115804657 cites W2059518615 @default.
- W2115804657 cites W2067586572 @default.
- W2115804657 cites W2069306409 @default.
- W2115804657 cites W2071712397 @default.
- W2115804657 cites W2075262600 @default.
- W2115804657 cites W2077960174 @default.
- W2115804657 cites W2083268855 @default.
- W2115804657 cites W2092198801 @default.
- W2115804657 cites W2219327247 @default.
- W2115804657 cites W2333337008 @default.
- W2115804657 cites W407219947 @default.
- W2115804657 hasPublicationYear "2003" @default.
- W2115804657 type Work @default.
- W2115804657 sameAs 2115804657 @default.
- W2115804657 citedByCount "0" @default.
- W2115804657 crossrefType "journal-article" @default.
- W2115804657 hasAuthorship W2115804657A5005866165 @default.
- W2115804657 hasAuthorship W2115804657A5072298032 @default.
- W2115804657 hasConcept C124101348 @default.
- W2115804657 hasConcept C125308379 @default.
- W2115804657 hasConcept C144133560 @default.
- W2115804657 hasConcept C154945302 @default.
- W2115804657 hasConcept C162853370 @default.
- W2115804657 hasConcept C192975520 @default.
- W2115804657 hasConcept C19351080 @default.
- W2115804657 hasConcept C23123220 @default.
- W2115804657 hasConcept C2524010 @default.
- W2115804657 hasConcept C2779879191 @default.
- W2115804657 hasConcept C33923547 @default.
- W2115804657 hasConcept C41008148 @default.
- W2115804657 hasConcept C54649085 @default.
- W2115804657 hasConcept C77088390 @default.
- W2115804657 hasConcept C89600930 @default.
- W2115804657 hasConcept C90673727 @default.
- W2115804657 hasConceptScore W2115804657C124101348 @default.
- W2115804657 hasConceptScore W2115804657C125308379 @default.
- W2115804657 hasConceptScore W2115804657C144133560 @default.
- W2115804657 hasConceptScore W2115804657C154945302 @default.
- W2115804657 hasConceptScore W2115804657C162853370 @default.
- W2115804657 hasConceptScore W2115804657C192975520 @default.
- W2115804657 hasConceptScore W2115804657C19351080 @default.
- W2115804657 hasConceptScore W2115804657C23123220 @default.
- W2115804657 hasConceptScore W2115804657C2524010 @default.
- W2115804657 hasConceptScore W2115804657C2779879191 @default.
- W2115804657 hasConceptScore W2115804657C33923547 @default.
- W2115804657 hasConceptScore W2115804657C41008148 @default.
- W2115804657 hasConceptScore W2115804657C54649085 @default.
- W2115804657 hasConceptScore W2115804657C77088390 @default.
- W2115804657 hasConceptScore W2115804657C89600930 @default.
- W2115804657 hasConceptScore W2115804657C90673727 @default.
- W2115804657 hasLocation W21158046571 @default.
- W2115804657 hasOpenAccess W2115804657 @default.
- W2115804657 hasPrimaryLocation W21158046571 @default.
- W2115804657 hasRelatedWork W1500657634 @default.
- W2115804657 hasRelatedWork W1503491999 @default.
- W2115804657 hasRelatedWork W1552338833 @default.
- W2115804657 hasRelatedWork W2000539849 @default.
- W2115804657 hasRelatedWork W2018363110 @default.
- W2115804657 hasRelatedWork W2042195700 @default.
- W2115804657 hasRelatedWork W2058262786 @default.
- W2115804657 hasRelatedWork W2069670438 @default.
- W2115804657 hasRelatedWork W2106057310 @default.
- W2115804657 hasRelatedWork W2141917969 @default.
- W2115804657 hasRelatedWork W2223547182 @default.
- W2115804657 hasRelatedWork W2327262352 @default.
- W2115804657 hasRelatedWork W236474166 @default.
- W2115804657 hasRelatedWork W2555396926 @default.
- W2115804657 hasRelatedWork W2617514282 @default.
- W2115804657 hasRelatedWork W2782296393 @default.
- W2115804657 hasRelatedWork W2809880503 @default.
- W2115804657 hasRelatedWork W3122907753 @default.
- W2115804657 hasRelatedWork W2182545881 @default.
- W2115804657 hasRelatedWork W3122604314 @default.
- W2115804657 isParatext "false" @default.
- W2115804657 isRetracted "false" @default.
- W2115804657 magId "2115804657" @default.
- W2115804657 workType "article" @default.