Matches in SemOpenAlex for { <https://semopenalex.org/work/W2115866730> ?p ?o ?g. }
- W2115866730 abstract "Changes in citation patterns and in the advertising reflect the evolution of the field itself. This study utilized author co-citation analysis, a bibliometric methodology and social network analysis methodology, to highlight the most influential authors, analyze citation relationships, reveal correlations among publications, and show trends and patterns in the advertising field over two consecutive time periods, 1998 to 2002 and 2003 to 2007. In addition, factor analysis was used to examine the breadth of the authors’ research areas. This study serves as a disciplinary review of the field of advertising research. Key words: Advertising, bibliometric analysis, author co-citation analysis, social network analysis, knowledge of network, Intellectual structure." @default.
- W2115866730 created "2016-06-24" @default.
- W2115866730 creator A5027734575 @default.
- W2115866730 date "2012-08-22" @default.
- W2115866730 modified "2023-09-26" @default.
- W2115866730 title "Study of influential authors, works and research network of advertising research: 1998 to 2007" @default.
- W2115866730 cites W137551043 @default.
- W2115866730 cites W1503694780 @default.
- W2115866730 cites W1520834119 @default.
- W2115866730 cites W1539896512 @default.
- W2115866730 cites W1541284744 @default.
- W2115866730 cites W1541630025 @default.
- W2115866730 cites W1553693546 @default.
- W2115866730 cites W1574300761 @default.
- W2115866730 cites W1903894141 @default.
- W2115866730 cites W192816456 @default.
- W2115866730 cites W1964140767 @default.
- W2115866730 cites W1971440513 @default.
- W2115866730 cites W1971546821 @default.
- W2115866730 cites W1973569840 @default.
- W2115866730 cites W1975939125 @default.
- W2115866730 cites W1978569164 @default.
- W2115866730 cites W1978816387 @default.
- W2115866730 cites W1984066933 @default.
- W2115866730 cites W1986903447 @default.
- W2115866730 cites W1988400974 @default.
- W2115866730 cites W1992658095 @default.
- W2115866730 cites W1995889545 @default.
- W2115866730 cites W1996925865 @default.
- W2115866730 cites W2000186419 @default.
- W2115866730 cites W2004255104 @default.
- W2115866730 cites W2005207065 @default.
- W2115866730 cites W2005669495 @default.
- W2115866730 cites W2009918649 @default.
- W2115866730 cites W2011869836 @default.
- W2115866730 cites W2013851245 @default.
- W2115866730 cites W2017903579 @default.
- W2115866730 cites W2020580461 @default.
- W2115866730 cites W2026273736 @default.
- W2115866730 cites W2035767865 @default.
- W2115866730 cites W2035931341 @default.
- W2115866730 cites W2037148213 @default.
- W2115866730 cites W2037357256 @default.
- W2115866730 cites W2038078580 @default.
- W2115866730 cites W2039642656 @default.
- W2115866730 cites W2040945568 @default.
- W2115866730 cites W2042773737 @default.
- W2115866730 cites W2046279784 @default.
- W2115866730 cites W2051167783 @default.
- W2115866730 cites W2051866089 @default.
- W2115866730 cites W2053174993 @default.
- W2115866730 cites W2055822187 @default.
- W2115866730 cites W2057718440 @default.
- W2115866730 cites W2063107273 @default.
- W2115866730 cites W2069134922 @default.
- W2115866730 cites W2070405287 @default.
- W2115866730 cites W2070685614 @default.
- W2115866730 cites W2071292954 @default.
- W2115866730 cites W2072250519 @default.
- W2115866730 cites W2072897447 @default.
- W2115866730 cites W2076800879 @default.
- W2115866730 cites W2081255536 @default.
- W2115866730 cites W2084903051 @default.
- W2115866730 cites W2085465914 @default.
- W2115866730 cites W2086352729 @default.
- W2115866730 cites W2087194317 @default.
- W2115866730 cites W2088209891 @default.
- W2115866730 cites W2089370919 @default.
- W2115866730 cites W2090813263 @default.
- W2115866730 cites W2092696917 @default.
- W2115866730 cites W2095778652 @default.
- W2115866730 cites W210433930 @default.
- W2115866730 cites W2104383533 @default.
- W2115866730 cites W2104911300 @default.
- W2115866730 cites W2106297976 @default.
- W2115866730 cites W2106467926 @default.
- W2115866730 cites W2116908511 @default.
- W2115866730 cites W2129510979 @default.
- W2115866730 cites W2129936978 @default.
- W2115866730 cites W2133666991 @default.
- W2115866730 cites W2135885100 @default.
- W2115866730 cites W2142505346 @default.
- W2115866730 cites W2143192685 @default.
- W2115866730 cites W2149582704 @default.
- W2115866730 cites W2149701684 @default.
- W2115866730 cites W2153942084 @default.
- W2115866730 cites W2156022826 @default.
- W2115866730 cites W2159377026 @default.
- W2115866730 cites W2160460894 @default.
- W2115866730 cites W2160590358 @default.
- W2115866730 cites W2166355918 @default.
- W2115866730 cites W2172212846 @default.
- W2115866730 cites W2275696275 @default.
- W2115866730 cites W2326444738 @default.
- W2115866730 cites W2418436347 @default.
- W2115866730 cites W2419224225 @default.
- W2115866730 cites W2560330051 @default.
- W2115866730 cites W406100599 @default.
- W2115866730 cites W75460944 @default.
- W2115866730 cites W2171336051 @default.