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- W2116093090 abstract "Abstract This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks’ corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy." @default.
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- W2116093090 date "2014-12-01" @default.
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- W2116093090 title "The role of corporate social responsibility in online identity construction: An analysis of Turkey's banking sector" @default.
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