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- W2116228123 abstract "The paper joins forces with the increasing amount of literature on translation and cultural studies and places translation in the context of cross-cultural communication. Accepting that cultural differences affect communication, we can anticipate that the incorporation of cross-cultural research is vital for the production of effective materials when creating target-oriented texts. In the following pages this hypothesis will be tested through the analysis of a specific kind of text produced for a specific audience, that is, translated HIV/AIDS-prevention materials for the Hispanic community in the USA. Therefore, I will first review past empirical research investigating some factors associated with HIV prevention such as source, message, channel, and receiver; secondly, I will address the implications of these findings on the analysis of translated written materials produced as part of AIDS-prevention programs for the Hispanic population. The study will lead us to some conclusions about the importance of incorporating cross-cultural research in translation." @default.
- W2116228123 created "2016-06-24" @default.
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- W2116228123 date "2001-05-01" @default.
- W2116228123 modified "2023-09-27" @default.
- W2116228123 title "INTEGRATING CROSS-CULTURAL RESEARCH IN TRANSLATION OR HOW TO PRODUCE EFFECTIVE TEXTS: THE HIV/AIDS CASE" @default.
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- W2116228123 doi "https://doi.org/10.1556/acr.2.2001.1.2" @default.
- W2116228123 hasPublicationYear "2001" @default.
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