Matches in SemOpenAlex for { <https://semopenalex.org/work/W2116722959> ?p ?o ?g. }
- W2116722959 endingPage "77" @default.
- W2116722959 startingPage "65" @default.
- W2116722959 abstract "For many years international firms have been leveraging from the consistent growth rate of the Indian economy and, considering forecasts, will continue to do so in the future. This study identifies factors that influence the behaviour of business customers of international firms in emerging markets such as India. Based on the extant literature and in-depth personal interviews with practitioners, combined with a field survey, the authors have tried to understand the impact these factors have on the behaviour of business customers of international firms. The data were useful for testing the model developed using regression analysis and were found to be significant. The model demonstrates that the behaviour of local firms as customers of international firms in emerging markets is governed by factors such as business risk and a propensity to business sustainability. The model will be useful for international firms who wish to operate in emerging markets through local business firms that seek to associate with international firms." @default.
- W2116722959 created "2016-06-24" @default.
- W2116722959 creator A5041567820 @default.
- W2116722959 creator A5048135424 @default.
- W2116722959 creator A5087017967 @default.
- W2116722959 date "2011-01-01" @default.
- W2116722959 modified "2023-10-15" @default.
- W2116722959 title "Investigating the implications of business and culture on the behaviour of customers of international firms" @default.
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