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- W2116729587 abstract "In this study, we address three research questions: (1) What does make the innovation process successful? (2) Which strategic orientations support the innovation process? (3) What is the linkage between success factors influencing innovation process and strategic orientation of firms? The results of two studies carried out in Slovenian firms were applied to find the answers. In the first study, the answers on the 75-item questionnaire obtained from 82 non-service Slovenian firms for their successful and unsuccessful new products were applied to reveal the most important success factors which influenced the innovation process of Slovenian firms. In the second study, the answers on the 47-item questionnaire obtained by 214 Slovenian non-service firms were analyzed with structural equation modeling to find the relations among culture, entrepreneurship and market orientation as well as their direct or indirect impact on the firm's innovativeness and competitive advantage. The results conclude that activities of innovation process that generate, disseminate or apply market knowledge have been the most important factors that have differentiated between successful and unsuccessful Slovenian new products. On the other hand, we could not confirm market orientation of Slovenian firms. The results of both studies confirmed the strong linkage between available market knowledge and firm's market orientation. Because this study concentrates on both innovation process and the firm's strategic orientation, its results can provide important references in developing firm's environment facilitating radical innovations especially in the transition firms." @default.
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- W2116729587 date "2006-09-22" @default.
- W2116729587 modified "2023-10-18" @default.
- W2116729587 title "The impact of market knowledge on the innovation process of Slovenian firms" @default.
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