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- W2116742298 abstract "Opening Paragraph Towards the end of 1947 I carried out a public-opinion survey among the Cewa tribe of Fort Jameson district, Northern Rhodesia. Although the survey was a failure, judged by the rigorous standards of public-opinion polling, it nevertheless threw light on some of the problems that arise when public-opinion-polling techniques are adapted for use among preliterate peoples. Research of this kind has a place in assessing general morale, in gauging people's reactions to administrative and development policies, and in supplementing the more intensive, but highly selective, observations of the social anthropologist. Because this is an important but almost untouched field, I am recording the lessons that are to be learned from my experiment." @default.
- W2116742298 created "2016-06-24" @default.
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- W2116742298 date "1956-04-01" @default.
- W2116742298 modified "2023-09-24" @default.
- W2116742298 title "An Experiment in Public-opinion Polling among Preliterate People" @default.
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- W2116742298 doi "https://doi.org/10.2307/1156840" @default.
- W2116742298 hasPublicationYear "1956" @default.
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