FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2116760242> ?p ?o ?g. }

• W2116760242 endingPage "215" @default.
• W2116760242 startingPage "203" @default.
• W2116760242 abstract "The importance of establishing a strong brand identity has been the focus for consumer brand managers for decades. Organizations develop and communicate a distinctive brand personality as a means of attracting consumers and cultivating long-term relationships. While the concept of branding has gained recent attention as an important strategy for nonprofit practitioners, little empirical data exist on the role a charity's brand personality might play in attracting donors. A few recent studies of large national charitable organizations provide support that charities exhibit distinctive personalities. This study explores whether smaller, local scope charitable organizations, without the benefit of national brand recognition, also exhibit distinctive brand personalities and whether such brand personalities influence donors. Results from five charitable organizations, from four distinct categories of cause, find that brand personality traits that are both differentiating and relevant to donors influence charitable giving. The findings provide nonprofit practitioners with valuable insights for leveraging their brand's personality to turn donor awareness into commitment and establish a stronger market position. Copyright © 2013 John Wiley & Sons, Ltd." @default.
• W2116760242 created "2016-06-24" @default.
• W2116760242 creator A5018989496 @default.
• W2116760242 creator A5071295569 @default.
• W2116760242 date "2013-05-16" @default.
• W2116760242 modified "2023-09-26" @default.
• W2116760242 title "Charity brand personality: can smaller charitable organizations leverage their brand's personality to influence giving" @default.
• W2116760242 cites W1978372968 @default.
• W2116760242 cites W1983103066 @default.
• W2116760242 cites W1985680961 @default.
• W2116760242 cites W1988814211 @default.
• W2116760242 cites W2002906143 @default.
• W2116760242 cites W2016476926 @default.
• W2116760242 cites W2021642109 @default.
• W2116760242 cites W2026149024 @default.
• W2116760242 cites W2067266759 @default.
• W2116760242 cites W2071146772 @default.
• W2116760242 cites W2076765092 @default.
• W2116760242 cites W2083392738 @default.
• W2116760242 cites W2090745002 @default.
• W2116760242 cites W2103065761 @default.
• W2116760242 cites W2115251264 @default.
• W2116760242 cites W2117152635 @default.
• W2116760242 cites W2119852045 @default.
• W2116760242 cites W2145553060 @default.
• W2116760242 cites W2152492177 @default.
• W2116760242 cites W2156137003 @default.
• W2116760242 cites W2334368126 @default.
• W2116760242 cites W3122241734 @default.
• W2116760242 cites W3125811238 @default.
• W2116760242 cites W4234081717 @default.
• W2116760242 cites W4241784256 @default.
• W2116760242 cites W4256173697 @default.
• W2116760242 doi "https://doi.org/10.1002/nvsm.1468" @default.
• W2116760242 hasPublicationYear "2013" @default.
• W2116760242 type Work @default.
• W2116760242 sameAs 2116760242 @default.
• W2116760242 citedByCount "24" @default.
• W2116760242 countsByYear W21167602422014 @default.
• W2116760242 countsByYear W21167602422015 @default.
• W2116760242 countsByYear W21167602422016 @default.
• W2116760242 countsByYear W21167602422017 @default.
• W2116760242 countsByYear W21167602422018 @default.
• W2116760242 countsByYear W21167602422019 @default.
• W2116760242 countsByYear W21167602422020 @default.
• W2116760242 countsByYear W21167602422021 @default.
• W2116760242 countsByYear W21167602422022 @default.
• W2116760242 crossrefType "journal-article" @default.
• W2116760242 hasAuthorship W2116760242A5018989496 @default.
• W2116760242 hasAuthorship W2116760242A5071295569 @default.
• W2116760242 hasConcept C112698675 @default.
• W2116760242 hasConcept C119857082 @default.
• W2116760242 hasConcept C136006765 @default.
• W2116760242 hasConcept C144133560 @default.
• W2116760242 hasConcept C153083717 @default.
• W2116760242 hasConcept C15744967 @default.
• W2116760242 hasConcept C162853370 @default.
• W2116760242 hasConcept C17744445 @default.
• W2116760242 hasConcept C187288502 @default.
• W2116760242 hasConcept C205971072 @default.
• W2116760242 hasConcept C25908422 @default.
• W2116760242 hasConcept C2865642 @default.
• W2116760242 hasConcept C39549134 @default.
• W2116760242 hasConcept C41008148 @default.
• W2116760242 hasConcept C57375061 @default.
• W2116760242 hasConcept C77805123 @default.
• W2116760242 hasConceptScore W2116760242C112698675 @default.
• W2116760242 hasConceptScore W2116760242C119857082 @default.
• W2116760242 hasConceptScore W2116760242C136006765 @default.
• W2116760242 hasConceptScore W2116760242C144133560 @default.
• W2116760242 hasConceptScore W2116760242C153083717 @default.
• W2116760242 hasConceptScore W2116760242C15744967 @default.
• W2116760242 hasConceptScore W2116760242C162853370 @default.
• W2116760242 hasConceptScore W2116760242C17744445 @default.
• W2116760242 hasConceptScore W2116760242C187288502 @default.
• W2116760242 hasConceptScore W2116760242C205971072 @default.
• W2116760242 hasConceptScore W2116760242C25908422 @default.
• W2116760242 hasConceptScore W2116760242C2865642 @default.
• W2116760242 hasConceptScore W2116760242C39549134 @default.
• W2116760242 hasConceptScore W2116760242C41008148 @default.
• W2116760242 hasConceptScore W2116760242C57375061 @default.
• W2116760242 hasConceptScore W2116760242C77805123 @default.
• W2116760242 hasIssue "3" @default.
• W2116760242 hasLocation W21167602421 @default.
• W2116760242 hasOpenAccess W2116760242 @default.
• W2116760242 hasPrimaryLocation W21167602421 @default.
• W2116760242 hasRelatedWork W1977209985 @default.
• W2116760242 hasRelatedWork W1993238136 @default.
• W2116760242 hasRelatedWork W2090583190 @default.
• W2116760242 hasRelatedWork W2475603208 @default.
• W2116760242 hasRelatedWork W2793845994 @default.
• W2116760242 hasRelatedWork W2992602316 @default.
• W2116760242 hasRelatedWork W3046517301 @default.
• W2116760242 hasRelatedWork W3157365306 @default.
• W2116760242 hasRelatedWork W4211010859 @default.
• W2116760242 hasRelatedWork W188575037 @default.
• W2116760242 hasVolume "18" @default.
• W2116760242 isParatext "false" @default.

• next