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- W2116954730 abstract "The Website as a Communicative Instrument in the 2007 Valencia Regional Elections The role of Internet and information and communication technologies (ICT) is increas- ing on the current stage of political communication. In this sense, this paper intends to carry out an approach to the analysis of the online strategies of communication displayed by different political parties during the electoral campaign period. In order to do it, their websites, as a new emergent instrument in their communicative activity, will be taken as object of study. The empirical analysis will be focused on the regional elections of 2007 in the Autonomous Community of Valencia? By taking their websites as a unit of analysis and applying a content analysis technique, it is intended to reveal the basic characteristics of communicative models adopted. It also attempts to describe the functions that are attrib- uted to the websites, according to the main political parties that are standing for election during the campaign. The results suggest a predominance of online information manage- ment to the detriment of the creation of electronic channels that encourage citizen par- ticipation." @default.
- W2116954730 created "2016-06-24" @default.
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- W2116954730 date "2009-01-01" @default.
- W2116954730 modified "2023-09-26" @default.
- W2116954730 title "El website com a instrument comunicatiu a les eleccions autonòmiques valencianes de 2007" @default.
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