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- W2117038862 abstract "<title>Abstract</title> This chapter examined the role of IT in destinations. It describes the importance of a DMS in destination management organization and the various dimensions that need to be considered in its design. It analyses how the web has changed the way tourists search for destination information using search engines and recommender systems and an array of Web 2.0 travel sites. The impact of social media both within the DMS and in other travel firms is explained, and the challenges that DMOs have in attracting visitors to their sites is explained. The need to train staff in new technologies and incorporate social media into their strategies is stressed. The chapter then explained how IT could be used for market research and data collection to assist the DMO in its market intelligence. Two very important responsibilities of DMOs in today's world are managing risk and crisis, and becoming learning destinations with all stakeholders connected. The chapter ends by explaining how IT can assist with both." @default.
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- W2117038862 date "2014-01-01" @default.
- W2117038862 modified "2023-09-26" @default.
- W2117038862 title "Destination management and information technology." @default.
- W2117038862 doi "https://doi.org/10.1079/9781780641850.0281" @default.
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