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• W2117893515 abstract "To improve retention of business administration subjects and foster an appreciation and excitement of entrepreneurship, our faculty offered a cohort course encompassing the principles of management, marketing, finance, and operations within a business plan development structure. The students were tested on knowledge retention both at the end of the course and again prior to graduation. The course was assessed using qualitative and quantitative measures comparing student perceptions and experiences to those of a similar case study at Pennsylvania State University. The standardized testing indicated improved retention by the cohort students and the comparative testing enabled faculty to obtain valuable feedback." @default.
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• W2117893515 date "2011-12-01" @default.
• W2117893515 modified "2023-09-24" @default.
• W2117893515 title "Using a Small Business Development Project to Teach Core BusinessCourses: A Case Study of an Integrated Class" @default.
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