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• W2118331253 abstract "The concept of mass customisation is not new yet the UK construction industry has yet tograsp this opportunity to deliver greater value to its customers. The government reportRethinking Construction [Egan 1998] clearly identifies this issue: ‘ We have repeatedlyheard the claim that construction is different from manufacturing because every productis unique. We do not agree. Not only are many buildings such as houses, essentiallyrepeat products which can be continually improved but, more importantly, the process ofconstruction is itself repeated in its essentials from project to project.’Egan delivered this report in 1998 but CLASP, for example, highlighted the advantagesof standardisation in 1959 in the conclusions to their Annual Report [CLASP 1959]:’Theconsortium is now an established and powerful force in building, responsible for asignificant number of the country’s new schools as well as for a growing number of otherpublic buildings. The second year of operations has confirmed that the consortium withits big orders and its design resources, is the kind of organization most capable ofrealizing the full economic advantage of factory production methods. It leads thereforetowards the more enlightened building industry for which we all strive.’ A review ofgovernment funded construction reports between 1944-98 [Murray 2003] emphasises thecontinued presence of these recurring themes in appraisal of the construction process.The opportunity is seemingly clear. Designing and constructing from scratch, each time aclient requires building infrastructure, is wasteful and inefficient. A radical marketchange is needed where built environment customers experience much greater certaintyand value whilst retaining choice, and at the same time enabling constructors to improvetheir profit margins by sharing the rewards of jointly maximising value.This vision requires the replacement of a significant portion of the current bespokemarket for the design, delivery and procurement of non-residential buildings with acombination of standardised and customised product offerings.This paper details information obtained to date from an ongoing IMCRC funded studyentitled ‘Building the Brand’ at Loughborough University." @default.
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• W2118331253 date "2006-01-01" @default.
• W2118331253 modified "2023-09-27" @default.
• W2118331253 title "Factors influencing the market for branded mass customized buildings" @default.
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