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• W2118376893 abstract "Although a link between lifestyles and social class has long been acknowledged, marketers have more closely identified lifestyles with psychographics and therefore with psychological segmentation. We propose that the origins of lifestyle are more correctly reflected in Weber’s approach to status and that it can be viewed more appropriately as the most relevant form of social stratification for a contemporary society. Evidence from an ongoing national study of consumer lifestyles is used to demonstrate how consumer lifestyle segmentation can be used to reflect structural inequalities within society. The ability of lifestyle measurements to evolve and adapt is illustrated. In this sense, lifestyle segmentation is found to be related to, but different from, class and the term psychographics is arguably redundant." @default.
• W2118376893 created "2016-06-24" @default.
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• W2118376893 date "2002-09-01" @default.
• W2118376893 modified "2023-10-12" @default.
• W2118376893 title "Consumer Lifestyles: A Social Stratification Perspective" @default.
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• W2118376893 doi "https://doi.org/10.1177/1470593102002003278" @default.
• W2118376893 hasPublicationYear "2002" @default.
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