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- W2119296057 abstract "The customer relationship management (CRM) is a popular field in marketing research, and the customer life-cycle management (CLM) & customer life-cycle value (CLV) are basic and kernel problems. The automotive industry in China has experienced a fast but short develop phases, and now it is facing a situation with tough competition. This paper analyzes the characters of automotive sales and after-sales service market, and introduces a model to calculate the CLV." @default.
- W2119296057 created "2016-06-24" @default.
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- W2119296057 date "2007-09-01" @default.
- W2119296057 modified "2023-09-24" @default.
- W2119296057 title "A Customer Life-Cycle Value Model in Automotive Industry" @default.
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- W2119296057 doi "https://doi.org/10.1109/wicom.2007.839" @default.
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