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- W2119623265 abstract "The objective of this article is to look into heterogeneity in loss aversion in order to detect how dispersed loss aversion is in tourism and to observe whether different degrees of loss aversion can lead to the identification of loss-aversion–based segments. Loss aversion is a prominent psychological human trait that causes asymmetric price reactions. Tourism literature has shown it is a critical characteristic with a significant, but heterogeneous, effect on tourist destination choice. However, so far no attempt has been made to look into loss aversion heterogeneity, and this article contributes to the literature by exploring, for the first time, the potential existence of groups of tourists that show differentiated asymmetric responses to price. The empirical application estimates the individual degree of loss aversion for each tourist, and detects five segments with different sensitivities. Relevant managerial implications are drawn in terms of implementing pricing strategies." @default.
- W2119623265 created "2016-06-24" @default.
- W2119623265 creator A5023917386 @default.
- W2119623265 date "2012-02-27" @default.
- W2119623265 modified "2023-09-30" @default.
- W2119623265 title "Asymmetric Tourist Response to Price" @default.
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- W2119623265 doi "https://doi.org/10.1177/0047287511431321" @default.
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