Matches in SemOpenAlex for { <https://semopenalex.org/work/W2119631310> ?p ?o ?g. }
- W2119631310 endingPage "166" @default.
- W2119631310 startingPage "152" @default.
- W2119631310 abstract "ABSTRACT International research teams that are knowledgeable about the cultures under investigation are considered a prerequisite for sound research. By virtue of a meta-analytic review, this study empirically compared international and national research teams that have conducted experiments on the effectiveness of cultural value adaptation in advertising. Results show that, although the composition of research teams does not make for dependable differences in the outcomes of these experiments, international research teams may be more capable than national teams in designing pairs of culturally adapted–versus–unadapted advertisements. It may not matter much, however, whether the international team includes a representative of the audience's culture." @default.
- W2119631310 created "2016-06-24" @default.
- W2119631310 creator A5043042959 @default.
- W2119631310 creator A5055063434 @default.
- W2119631310 date "2011-04-14" @default.
- W2119631310 modified "2023-09-27" @default.
- W2119631310 title "Conducting Research on International Advertising: The Roles of Cultural Knowledge and International Research Teams" @default.
- W2119631310 cites W1486839280 @default.
- W2119631310 cites W1527336303 @default.
- W2119631310 cites W1572355445 @default.
- W2119631310 cites W1964793238 @default.
- W2119631310 cites W1978520491 @default.
- W2119631310 cites W1985766867 @default.
- W2119631310 cites W1998299333 @default.
- W2119631310 cites W2001107817 @default.
- W2119631310 cites W2003347145 @default.
- W2119631310 cites W2017926787 @default.
- W2119631310 cites W2029055933 @default.
- W2119631310 cites W2030621495 @default.
- W2119631310 cites W2032451768 @default.
- W2119631310 cites W2033165972 @default.
- W2119631310 cites W2040945568 @default.
- W2119631310 cites W2057324667 @default.
- W2119631310 cites W2059075042 @default.
- W2119631310 cites W2065166146 @default.
- W2119631310 cites W2068303401 @default.
- W2119631310 cites W2071894931 @default.
- W2119631310 cites W2077348816 @default.
- W2119631310 cites W2078572980 @default.
- W2119631310 cites W2078646088 @default.
- W2119631310 cites W2094381532 @default.
- W2119631310 cites W2112226794 @default.
- W2119631310 cites W2114515511 @default.
- W2119631310 cites W2119348925 @default.
- W2119631310 cites W2130665155 @default.
- W2119631310 cites W2140216984 @default.
- W2119631310 cites W2142988015 @default.
- W2119631310 cites W2145537836 @default.
- W2119631310 cites W2162140772 @default.
- W2119631310 cites W2171106182 @default.
- W2119631310 cites W2193349600 @default.
- W2119631310 cites W2206795049 @default.
- W2119631310 cites W2312429435 @default.
- W2119631310 cites W2317589030 @default.
- W2119631310 cites W2317726646 @default.
- W2119631310 cites W2330470042 @default.
- W2119631310 cites W2345229884 @default.
- W2119631310 cites W2413054338 @default.
- W2119631310 cites W2485644498 @default.
- W2119631310 cites W2486322898 @default.
- W2119631310 cites W3122723699 @default.
- W2119631310 cites W4235324976 @default.
- W2119631310 cites W4245579250 @default.
- W2119631310 cites W4250451327 @default.
- W2119631310 doi "https://doi.org/10.1080/08911762.2011.558813" @default.
- W2119631310 hasPublicationYear "2011" @default.
- W2119631310 type Work @default.
- W2119631310 sameAs 2119631310 @default.
- W2119631310 citedByCount "7" @default.
- W2119631310 countsByYear W21196313102012 @default.
- W2119631310 countsByYear W21196313102017 @default.
- W2119631310 countsByYear W21196313102018 @default.
- W2119631310 countsByYear W21196313102019 @default.
- W2119631310 countsByYear W21196313102020 @default.
- W2119631310 crossrefType "journal-article" @default.
- W2119631310 hasAuthorship W2119631310A5043042959 @default.
- W2119631310 hasAuthorship W2119631310A5055063434 @default.
- W2119631310 hasConcept C112698675 @default.
- W2119631310 hasConcept C119857082 @default.
- W2119631310 hasConcept C139807058 @default.
- W2119631310 hasConcept C144024400 @default.
- W2119631310 hasConcept C144133560 @default.
- W2119631310 hasConcept C15744967 @default.
- W2119631310 hasConcept C162853370 @default.
- W2119631310 hasConcept C169760540 @default.
- W2119631310 hasConcept C17744445 @default.
- W2119631310 hasConcept C199539241 @default.
- W2119631310 hasConcept C2776291640 @default.
- W2119631310 hasConcept C2777239683 @default.
- W2119631310 hasConcept C2984138521 @default.
- W2119631310 hasConcept C36289849 @default.
- W2119631310 hasConcept C39549134 @default.
- W2119631310 hasConcept C41008148 @default.
- W2119631310 hasConcept C56739046 @default.
- W2119631310 hasConceptScore W2119631310C112698675 @default.
- W2119631310 hasConceptScore W2119631310C119857082 @default.
- W2119631310 hasConceptScore W2119631310C139807058 @default.
- W2119631310 hasConceptScore W2119631310C144024400 @default.
- W2119631310 hasConceptScore W2119631310C144133560 @default.
- W2119631310 hasConceptScore W2119631310C15744967 @default.
- W2119631310 hasConceptScore W2119631310C162853370 @default.
- W2119631310 hasConceptScore W2119631310C169760540 @default.
- W2119631310 hasConceptScore W2119631310C17744445 @default.
- W2119631310 hasConceptScore W2119631310C199539241 @default.
- W2119631310 hasConceptScore W2119631310C2776291640 @default.
- W2119631310 hasConceptScore W2119631310C2777239683 @default.
- W2119631310 hasConceptScore W2119631310C2984138521 @default.
- W2119631310 hasConceptScore W2119631310C36289849 @default.