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- W2119696929 abstract "Since the early 1990s, European telecom operators have expanded their activities to international markets in South America, Asia and Eastern Europe and formed complex networks of strategic alliances and joint ventures. This paper examines potential dynamics in such alliances and explores the developments in the strategic alliances of a Dutch telecom operator (KPN) in the Netherlands Antilles and Indonesia. The case studies examine how local partners responded to the cross‐cultural strategies used by KPN to manage the alliances. In particular, the studies reveal that ethnocentric cross‐cultural management strategies, used by KPN to establish a dominant position in the alliances, triggered a new awareness of the cultural identities of local telecom operators. In turn, this increased cultural awareness stimulated the patters of resistance towards KPN as the dominant partner. This paper introduces the concept of ‘ethnicization’ to describe this strategy of resistance by the less dominant partner. The paper calls for more research to understand the strategic use of cultural identity in transnational alliances." @default.
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- W2119696929 date "2004-12-01" @default.
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- W2119696929 title "The management of strategic alliances: cultural resistance. Comparing the cases of a Dutch telecom operator in the Netherlands Antilles and Indonesia" @default.
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- W2119696929 doi "https://doi.org/10.1080/1475955042000313740" @default.
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