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- W2119856206 abstract "This exploratory study sought to empirically confirm anecdotal observations by local area full-service restaurant servers, who reported that their tip income was nearly always better when customers purchased alcoholic beverages. Analysis of unambiguous point of sale guest check and credit card receipt data confirmed a positive relationship between alcoholic beverage purchases and servers' tip percentages. This is encouraging news for the restaurant industry, especially during the current economic downturn, because increased tip levels should motivate servers to sell more alcoholic beverages, which are highly profitable. Managerial implications are discussed." @default.
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- W2119856206 date "2012-04-01" @default.
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- W2119856206 title "Eat, Drink, and Tip: Exploring Economic Opportunities for Full-Service Restaurants" @default.
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- W2119856206 doi "https://doi.org/10.1080/15378020.2012.677649" @default.
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