Matches in SemOpenAlex for { <https://semopenalex.org/work/W2120487906> ?p ?o ?g. }
Showing items 1 to 96 of
96
with 100 items per page.
- W2120487906 abstract "This paper explores the impact of social media on public relations by analysing Singapore-based practitioners’ perceptions and attitudes to their work in public relations agencies in an online environment. Social media offers additional communication channels and the capacity to influence stakeholders outside of more traditional media structures. The research suggests that practitioners, in seeking to promote clients’ interests through the monitoring of online activity and the increasing engagement of social media users, are struggling to develop appropriate practices in an environment where traditional public relations techniques and concepts do not apply. This research finds that the constant negotiation of conventions and rules, and the determination of what comprises appropriate social media activity and behaviour, results in a blurring of boundaries between public relations and marketing. Significantly, the discourse of friendship, which is increasingly fundamental to social media, conceals the promotional and commercial nature of public relations activity. Relying on online friends and influential bloggers to disseminate information, and producing content and activity designed to engage users, suggests that relationships or ‘friendships’ are not understood in the conventional sense of reciprocity. The implications for public relations are that working with social media exposes the difficulty of developing strategic campaigns aimed at managing communication between stakeholders where concepts such as friends, and the online personas of influential bloggers, are increasingly credible and alternative sources of information. This analysis suggests public relations is struggling to negotiate the ethical parameters of social media practice and the limitations of traditional understandings of public relations in a social media context." @default.
- W2120487906 created "2016-06-24" @default.
- W2120487906 creator A5013746715 @default.
- W2120487906 date "2009-01-01" @default.
- W2120487906 modified "2023-09-26" @default.
- W2120487906 title "Making friends in the Wild West: Singaporean public relations practitioners' perceptions of working in social media" @default.
- W2120487906 cites W1508953431 @default.
- W2120487906 cites W1570963450 @default.
- W2120487906 cites W1591122564 @default.
- W2120487906 cites W1969914841 @default.
- W2120487906 cites W1985749074 @default.
- W2120487906 cites W1990807804 @default.
- W2120487906 cites W2003867426 @default.
- W2120487906 cites W2032679504 @default.
- W2120487906 cites W2048917799 @default.
- W2120487906 cites W2112421468 @default.
- W2120487906 cites W2114936047 @default.
- W2120487906 cites W2129055736 @default.
- W2120487906 cites W2136096215 @default.
- W2120487906 cites W2606800247 @default.
- W2120487906 cites W2905700486 @default.
- W2120487906 cites W302667912 @default.
- W2120487906 cites W395817265 @default.
- W2120487906 cites W604244352 @default.
- W2120487906 cites W612487705 @default.
- W2120487906 cites W96174286 @default.
- W2120487906 hasPublicationYear "2009" @default.
- W2120487906 type Work @default.
- W2120487906 sameAs 2120487906 @default.
- W2120487906 citedByCount "15" @default.
- W2120487906 countsByYear W21204879062012 @default.
- W2120487906 countsByYear W21204879062013 @default.
- W2120487906 countsByYear W21204879062014 @default.
- W2120487906 countsByYear W21204879062016 @default.
- W2120487906 countsByYear W21204879062017 @default.
- W2120487906 crossrefType "journal-article" @default.
- W2120487906 hasAuthorship W2120487906A5013746715 @default.
- W2120487906 hasConcept C144024400 @default.
- W2120487906 hasConcept C151730666 @default.
- W2120487906 hasConcept C15744967 @default.
- W2120487906 hasConcept C169760540 @default.
- W2120487906 hasConcept C169903001 @default.
- W2120487906 hasConcept C17744445 @default.
- W2120487906 hasConcept C199539241 @default.
- W2120487906 hasConcept C199776023 @default.
- W2120487906 hasConcept C26760741 @default.
- W2120487906 hasConcept C2778736484 @default.
- W2120487906 hasConcept C2779343474 @default.
- W2120487906 hasConcept C36289849 @default.
- W2120487906 hasConcept C39549134 @default.
- W2120487906 hasConcept C518677369 @default.
- W2120487906 hasConcept C67037518 @default.
- W2120487906 hasConcept C86803240 @default.
- W2120487906 hasConceptScore W2120487906C144024400 @default.
- W2120487906 hasConceptScore W2120487906C151730666 @default.
- W2120487906 hasConceptScore W2120487906C15744967 @default.
- W2120487906 hasConceptScore W2120487906C169760540 @default.
- W2120487906 hasConceptScore W2120487906C169903001 @default.
- W2120487906 hasConceptScore W2120487906C17744445 @default.
- W2120487906 hasConceptScore W2120487906C199539241 @default.
- W2120487906 hasConceptScore W2120487906C199776023 @default.
- W2120487906 hasConceptScore W2120487906C26760741 @default.
- W2120487906 hasConceptScore W2120487906C2778736484 @default.
- W2120487906 hasConceptScore W2120487906C2779343474 @default.
- W2120487906 hasConceptScore W2120487906C36289849 @default.
- W2120487906 hasConceptScore W2120487906C39549134 @default.
- W2120487906 hasConceptScore W2120487906C518677369 @default.
- W2120487906 hasConceptScore W2120487906C67037518 @default.
- W2120487906 hasConceptScore W2120487906C86803240 @default.
- W2120487906 hasLocation W21204879061 @default.
- W2120487906 hasOpenAccess W2120487906 @default.
- W2120487906 hasPrimaryLocation W21204879061 @default.
- W2120487906 hasRelatedWork W1591122564 @default.
- W2120487906 hasRelatedWork W1990807804 @default.
- W2120487906 hasRelatedWork W2042703255 @default.
- W2120487906 hasRelatedWork W2056095447 @default.
- W2120487906 hasRelatedWork W2069948932 @default.
- W2120487906 hasRelatedWork W2076362334 @default.
- W2120487906 hasRelatedWork W2154942521 @default.
- W2120487906 hasRelatedWork W2234782448 @default.
- W2120487906 hasRelatedWork W2259987374 @default.
- W2120487906 hasRelatedWork W2293997187 @default.
- W2120487906 hasRelatedWork W2295771775 @default.
- W2120487906 hasRelatedWork W2345404004 @default.
- W2120487906 hasRelatedWork W2567451364 @default.
- W2120487906 hasRelatedWork W2742171052 @default.
- W2120487906 hasRelatedWork W2896225653 @default.
- W2120487906 hasRelatedWork W3035550502 @default.
- W2120487906 hasRelatedWork W3124692420 @default.
- W2120487906 hasRelatedWork W3125065061 @default.
- W2120487906 hasRelatedWork W65139460 @default.
- W2120487906 hasRelatedWork W2942717891 @default.
- W2120487906 isParatext "false" @default.
- W2120487906 isRetracted "false" @default.
- W2120487906 magId "2120487906" @default.
- W2120487906 workType "article" @default.