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• W2120797070 abstract "Targeting advertising on television is difficult due to limitations around ad tracking and ad delivery. This paper describes a new method of television advertising which can work with today's state of the art broadcast television media. The method works by calculating a match score between historical buyer demographics and television station-program-day-hour demographics. Television media which is very similar to the demographic of the buyer is targeted for advertising. The method is tested in a live media buy and it is shown that the method can significantly increases the performance of television advertising." @default.
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• W2120797070 date "2010-12-01" @default.
• W2120797070 modified "2023-09-23" @default.
• W2120797070 title "Targeting Television Audiences Using Demographic Similarity" @default.
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• W2120797070 doi "https://doi.org/10.1109/icdmw.2010.200" @default.
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