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- W2121013087 abstract "Champagne is the world′s most prestigious sparkling wine. It can be found on the shelves of every wine store and on the wine lists of quality restaurants all over the world. To many people it is the symbol of celebration, luxury, love, success and pleasure. This image has undoubtedly led to it being seldom the object of serious critical analysis. The history of this unique product, “Le Champagne”, the region of France in which it is produced‐”La Champagne”, and its people, the Champenois, are examined. Analysis is made of the marketing strategies and tactics that have led to champagne becoming one of the most successfully marketed wine products on the international market despite limited production and a plethora of competition from other sparkling wine producers." @default.
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- W2121013087 date "1990-04-01" @default.
- W2121013087 modified "2023-09-25" @default.
- W2121013087 title "Champagne: A Sustainable Competitive Advantage" @default.
- W2121013087 doi "https://doi.org/10.1108/eum0000000000604" @default.
- W2121013087 hasPublicationYear "1990" @default.
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