Matches in SemOpenAlex for { <https://semopenalex.org/work/W2121142928> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W2121142928 endingPage "170" @default.
- W2121142928 startingPage "161" @default.
- W2121142928 abstract "Brand personality has regained interest as a marketing topic since the development of the brand personality scale in 1997 by Aaker. Research, however, on personality traits of media channels as brands as such, but also as carriers of brand personalities of other brands, is still a rather untapped source. However, comparing brand with media personalities could probably reveal helpful insights to improve the current media selection algorithms which largely rely on the personalities and lifestyles of the users of the brands and media channels. The aim of this paper is to investigate the relationship between brand- and media personality characteristics. For this purpose, brands and media channels are described with the same personality characteristics so that they can be represented in the same perceptual mapping of personality characteristics." @default.
- W2121142928 created "2016-06-24" @default.
- W2121142928 creator A5007742278 @default.
- W2121142928 creator A5041085540 @default.
- W2121142928 date "2008-04-01" @default.
- W2121142928 modified "2023-09-22" @default.
- W2121142928 title "The Relationship between Brand- and Media Personality Characteristics" @default.
- W2121142928 cites W1493194679 @default.
- W2121142928 cites W156407720 @default.
- W2121142928 cites W2017701348 @default.
- W2121142928 cites W2026149024 @default.
- W2121142928 cites W2112348586 @default.
- W2121142928 cites W2192250499 @default.
- W2121142928 cites W2198861021 @default.
- W2121142928 cites W2222462867 @default.
- W2121142928 cites W2327108640 @default.
- W2121142928 cites W2333922853 @default.
- W2121142928 cites W3015943903 @default.
- W2121142928 cites W3121590070 @default.
- W2121142928 cites W3137775084 @default.
- W2121142928 cites W656527628 @default.
- W2121142928 hasPublicationYear "2008" @default.
- W2121142928 type Work @default.
- W2121142928 sameAs 2121142928 @default.
- W2121142928 citedByCount "0" @default.
- W2121142928 crossrefType "journal-article" @default.
- W2121142928 hasAuthorship W2121142928A5007742278 @default.
- W2121142928 hasAuthorship W2121142928A5041085540 @default.
- W2121142928 hasConcept C112698675 @default.
- W2121142928 hasConcept C144133560 @default.
- W2121142928 hasConcept C15744967 @default.
- W2121142928 hasConcept C169760540 @default.
- W2121142928 hasConcept C187288502 @default.
- W2121142928 hasConcept C25908422 @default.
- W2121142928 hasConcept C26760741 @default.
- W2121142928 hasConcept C2865642 @default.
- W2121142928 hasConcept C77805123 @default.
- W2121142928 hasConceptScore W2121142928C112698675 @default.
- W2121142928 hasConceptScore W2121142928C144133560 @default.
- W2121142928 hasConceptScore W2121142928C15744967 @default.
- W2121142928 hasConceptScore W2121142928C169760540 @default.
- W2121142928 hasConceptScore W2121142928C187288502 @default.
- W2121142928 hasConceptScore W2121142928C25908422 @default.
- W2121142928 hasConceptScore W2121142928C26760741 @default.
- W2121142928 hasConceptScore W2121142928C2865642 @default.
- W2121142928 hasConceptScore W2121142928C77805123 @default.
- W2121142928 hasIssue "2" @default.
- W2121142928 hasLocation W21211429281 @default.
- W2121142928 hasOpenAccess W2121142928 @default.
- W2121142928 hasPrimaryLocation W21211429281 @default.
- W2121142928 hasRelatedWork W1531634497 @default.
- W2121142928 hasRelatedWork W2047136619 @default.
- W2121142928 hasRelatedWork W2056278460 @default.
- W2121142928 hasRelatedWork W2072362280 @default.
- W2121142928 hasRelatedWork W2267704775 @default.
- W2121142928 hasRelatedWork W2338421896 @default.
- W2121142928 hasRelatedWork W2413243870 @default.
- W2121142928 hasRelatedWork W2559922923 @default.
- W2121142928 hasRelatedWork W2576865949 @default.
- W2121142928 hasRelatedWork W2610366219 @default.
- W2121142928 hasRelatedWork W2730811902 @default.
- W2121142928 hasRelatedWork W2755618747 @default.
- W2121142928 hasRelatedWork W27959032 @default.
- W2121142928 hasRelatedWork W2900101357 @default.
- W2121142928 hasRelatedWork W2955973843 @default.
- W2121142928 hasRelatedWork W3123300714 @default.
- W2121142928 hasRelatedWork W3125285528 @default.
- W2121142928 hasRelatedWork W3125711663 @default.
- W2121142928 hasRelatedWork W3208112603 @default.
- W2121142928 hasRelatedWork W3122974278 @default.
- W2121142928 hasVolume "53" @default.
- W2121142928 isParatext "false" @default.
- W2121142928 isRetracted "false" @default.
- W2121142928 magId "2121142928" @default.
- W2121142928 workType "article" @default.