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• W2121322011 abstract "This paper focuses on the internationalization of s mall- and medium sized enterprises from a business marketing point of view. The building and sustainment of international business networks is studied in the Baltic Sea Region involv ing exporters from both mature and emerging markets. The paper reports on research conducted be tween 2004 and 2007 with researchers participating from eight countries in this region. The study encompasses eight exporters and their importers. The research contributes to internationa l process theory by developing the network aspect of the entry node, the entry process, and th e entry mode. One major result is that the exporter’s entry process changes character so that the exporter participates in three major types of networks. Initially, there is the exposure network consisting of many weak information and social ties. This social network is closing in the formati on network, where the ties are becoming stronger and social trust develops. In the sustenance networ k, relationships become more permanent and integrated into the firms regular business. The org anization-based network takes over, becoming a precedent to the social network. The entry mode var ies over the entry process, being a result of what kind of hub that the exporter uses during the different networks." @default.
• W2121322011 created "2016-06-24" @default.
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• W2121322011 date "2008-01-01" @default.
• W2121322011 modified "2023-09-26" @default.
• W2121322011 title "Building and Sustaining International Business Networks in the Baltic Sea Region. A Comparison of Small and Medium-sized Exporters from Emerging and Mature European Markets" @default.
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• W2121322011 hasPublicationYear "2008" @default.
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