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- W2121750388 abstract "Abstract Trade show management is a multi-faceted field, requiring a breadth of skills on the part of those engaged in the craft. Whether they go by the title of Show Manager, Director of Marketing, Vice President of Meetings/Conventions, or Director of Meetings/Conventions, these professionals work with exhibitors, attendees, and service providers to produce their events. The managers of the 200 largest shows in the United States were surveyed regarding their attitudes toward and usage of technology in their jobs. Results indicate that they rely on the Internet to conduct business and will likely increase their usage of this business tool." @default.
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- W2121750388 date "2001-09-01" @default.
- W2121750388 modified "2023-09-24" @default.
- W2121750388 title "Trade Show Managers" @default.
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- W2121750388 doi "https://doi.org/10.1300/j143v03n03_05" @default.
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