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Matches in SemOpenAlex for { <https://semopenalex.org/work/W2122297317> ?p ?o ?g. }

• W2122297317 abstract "The internationalization of the film industry has contributed greatly to the development of intercultural placements of products and brands as audiovisual supports. Therefore, it becomes interesting to study the efficiency of this communication technique for different cultures. This cross-cultural research address a substantial gap of the literature investigating the effects of placement from a demand-side perspective in four different countries—two Western European, one Eastern European, and a South Mediterranean. The results reveal the significant disparities among cultures with regard to appreciation for advertising, placement in general, and creative placement techniques in particular." @default.
• W2122297317 created "2016-06-24" @default.
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• W2122297317 date "2013-03-05" @default.
• W2122297317 modified "2023-10-14" @default.
• W2122297317 title "Attitudes toward Product Placement: A Cross-Cultural Analysis in Tunisia, France, Italy, and Poland" @default.
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• W2122297317 doi "https://doi.org/10.5539/ijms.v5n2p138" @default.
• W2122297317 hasPublicationYear "2013" @default.
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