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- W2122484482 abstract "The effectiveness of traditional advertising is increasingly debated (Lemonnier, 2008; Redondo and Holbrook, 2008). Traditional advertising is increasingly avoided (Bronner and Neijens, 2006; Franz, 2000). Therefore, advertisers try to find new ways to reach their target groups." @default.
- W2122484482 created "2016-06-24" @default.
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- W2122484482 date "2010-01-01" @default.
- W2122484482 modified "2023-09-27" @default.
- W2122484482 title "What are the Effects of a Combination of Advertising and Brand Placement?" @default.
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- W2122484482 doi "https://doi.org/10.1007/978-3-8349-6006-1_24" @default.
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