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• W2122589017 abstract "The objective of the research was to empirically examine customer perceptions of service quality in the tourist hotel industry using a SERVPERF approach. To investigate this, 761 tourists visiting Beijing were interviewed. Among these tourists 195 were Chinese, 189 Korean, 192 Japanese, and 185 American. Validity and reliability analysis of data and analysis of variance (ANOVA) were adopted. Some suggestions were offered for improvement of international marketing strategies in the hotel industry." @default.
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• W2122589017 date "2010-03-12" @default.
• W2122589017 modified "2023-09-23" @default.
• W2122589017 title "Measuring Customer Perceptions of Hotel Service Quality Based on a SERVPERF Approach" @default.
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• W2122589017 doi "https://doi.org/10.1080/19388160903586547" @default.
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