Matches in SemOpenAlex for { <https://semopenalex.org/work/W2123973504> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W2123973504 endingPage "26" @default.
- W2123973504 startingPage "19" @default.
- W2123973504 abstract "Abstract This paper examines the advertising message strategy practices of business-to-business advertisers. An integrated message strategy framework was developed from several managerial models to provide a framework for analysis. Results from this study suggest that guidelines from managerial models for message strategy development are not often used to develop business-to-business advertising message strategies. In addition, suggestions for improving strategy decisions are provided." @default.
- W2123973504 created "2016-06-24" @default.
- W2123973504 creator A5009137997 @default.
- W2123973504 creator A5040124166 @default.
- W2123973504 creator A5046041777 @default.
- W2123973504 date "1989-02-01" @default.
- W2123973504 modified "2023-09-25" @default.
- W2123973504 title "How advertising message strategies are set" @default.
- W2123973504 cites W1969032693 @default.
- W2123973504 cites W1987319406 @default.
- W2123973504 cites W1991609204 @default.
- W2123973504 cites W2013497280 @default.
- W2123973504 cites W2021005440 @default.
- W2123973504 cites W2024489997 @default.
- W2123973504 cites W2038055945 @default.
- W2123973504 cites W2046885662 @default.
- W2123973504 cites W2055279814 @default.
- W2123973504 cites W2091631088 @default.
- W2123973504 cites W4239200718 @default.
- W2123973504 cites W4242988121 @default.
- W2123973504 cites W4249948465 @default.
- W2123973504 doi "https://doi.org/10.1016/0019-8501(89)90017-5" @default.
- W2123973504 hasPublicationYear "1989" @default.
- W2123973504 type Work @default.
- W2123973504 sameAs 2123973504 @default.
- W2123973504 citedByCount "14" @default.
- W2123973504 countsByYear W21239735042017 @default.
- W2123973504 countsByYear W21239735042019 @default.
- W2123973504 countsByYear W21239735042020 @default.
- W2123973504 countsByYear W21239735042021 @default.
- W2123973504 crossrefType "journal-article" @default.
- W2123973504 hasAuthorship W2123973504A5009137997 @default.
- W2123973504 hasAuthorship W2123973504A5040124166 @default.
- W2123973504 hasAuthorship W2123973504A5046041777 @default.
- W2123973504 hasConcept C112698675 @default.
- W2123973504 hasConcept C144133560 @default.
- W2123973504 hasConcept C177264268 @default.
- W2123973504 hasConcept C199360897 @default.
- W2123973504 hasConcept C41008148 @default.
- W2123973504 hasConceptScore W2123973504C112698675 @default.
- W2123973504 hasConceptScore W2123973504C144133560 @default.
- W2123973504 hasConceptScore W2123973504C177264268 @default.
- W2123973504 hasConceptScore W2123973504C199360897 @default.
- W2123973504 hasConceptScore W2123973504C41008148 @default.
- W2123973504 hasIssue "1" @default.
- W2123973504 hasLocation W21239735041 @default.
- W2123973504 hasOpenAccess W2123973504 @default.
- W2123973504 hasPrimaryLocation W21239735041 @default.
- W2123973504 hasRelatedWork W1480922982 @default.
- W2123973504 hasRelatedWork W1509467138 @default.
- W2123973504 hasRelatedWork W1925467114 @default.
- W2123973504 hasRelatedWork W196405095 @default.
- W2123973504 hasRelatedWork W2120879676 @default.
- W2123973504 hasRelatedWork W2153798176 @default.
- W2123973504 hasRelatedWork W2355215981 @default.
- W2123973504 hasRelatedWork W2948618388 @default.
- W2123973504 hasRelatedWork W4252539203 @default.
- W2123973504 hasRelatedWork W76894243 @default.
- W2123973504 hasVolume "18" @default.
- W2123973504 isParatext "false" @default.
- W2123973504 isRetracted "false" @default.
- W2123973504 magId "2123973504" @default.
- W2123973504 workType "article" @default.