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- W2124365772 abstract "preview 1 Formatted: Font: (Default) Arial, 8 pt Formatted: Tabs: 17,2 cm, Right + Not at 8 cm + 16 cm Formatted: Position: Horizontal: Center, Relative to: Margin PERCEIVED VALUE OF KEY ACCOUNT RELATIONSHIPS – AN EMERGING THEORY-IN-USE Stephan C. Henneberg (corresponding author) mIMP Research Group Manchester Business School University of Manchester, Booth Street West, M15 6PB, UK stephan.henneberg@mbs.ac.uk Catherine Pardo E. M. Lyon Peter Naude mIMP Research Group, Manchester Business School, Manchester University, UK Stefanos Mouzas Lancaster University Management School, UK Judy Zolkiewski mIMP Research Group, Manchester Business School, Manchester University, UK Paper submitted to the 25 IMP Conference School of Management Euromed Marseille, 3 5 September 2009" @default.
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- W2124365772 date "2009-01-01" @default.
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- W2124365772 title "PERCEIVED VALUE OF KEY ACCOUNT RELATIONSHIPS - AN EMERGING THEORY-IN-USE" @default.
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