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• W2124622612 abstract "This study is a subset of the broad stream of research dealing with the diffusion of innovation. We focus on pricing-related issues associated with the introduction of a ‘new-to-the-world’ product. We examine pricing as a pivotal component in the horizontal framework of the business model. After working with the group that developed a new-to-the-world product in the category of Personal Digital Assistants (PDA), we empirically tested a segmentation pricing model with 493 respondents. Results showed that different prices can be used for the same new-to-the-world product, targeted to different consumer segments. Prospective customers were willing to pay an additional amount for each feature that increases the usefulness of the product. An actual US dollar amount was identified for each feature, based on the consumer's rating of its monetary worth. Although the project study focused on new-to-the-world PDAs, the approach is appropriate for similar high-tech consumer products with unique health features." @default.
• W2124622612 created "2016-06-24" @default.
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• W2124622612 date "2010-07-01" @default.
• W2124622612 modified "2023-09-24" @default.
• W2124622612 title "Assessing pricing for a new product concept: PDA+electronic health records+real-time monitoring" @default.
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• W2124622612 doi "https://doi.org/10.1057/dddmp.2010.11" @default.
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