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- W2125181818 abstract "In the increasingly complex retailing environment, more and more retailers operate in more than one channel, such as brick-and-mortar, catalogs, and online. Success in this dynamic environment relies on the strategic management and coordination of both online and offline pricing. This article provides an overview of findings from past research in both offline and online domains and presents an organizing framework, as well as an agenda to spur additional research." @default.
- W2125181818 created "2016-06-24" @default.
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- W2125181818 date "2010-05-01" @default.
- W2125181818 modified "2023-10-17" @default.
- W2125181818 title "Strategic Online and Offline Retail Pricing: A Review and Research Agenda" @default.
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