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- W2125319986 abstract "Abstract This study demonstrates that a professional journalism background contributes to the credibility evaluations of public relations practitioners in regards to expertness and the capability to meet journalistic values and expectations. However, having a professional journalism background does not necessarily render public relations practitioners any more trustworthy than not having such credentials." @default.
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- W2125319986 date "2008-09-01" @default.
- W2125319986 modified "2023-09-26" @default.
- W2125319986 title "Credibility of PR practitioners: The impact of professional journalism background on trustworthiness, expertness, and homophily evaluations" @default.
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- W2125319986 doi "https://doi.org/10.1016/j.pubrev.2008.04.002" @default.
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