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- W2126143178 abstract "ABSTRACT While there has been a proliferation of research about museum marketing in recent years, it appears no empirical study has examined the likelihood of success of a proposed museum. The objective of this study was to (1) ascertain if there would be community support for a museum, (2) select a viable target market, and (3) determine product, service, price and other variables necessary for the creation of a marketing plan. Over 380 interviews were conducted with households and community leaders. Specific recommendations for marketing the museum are included." @default.
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- W2126143178 date "2000-12-04" @default.
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- W2126143178 title "Using Research to Gain Strategic Insights for the Marketing of a Proposed Museum" @default.
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- W2126143178 doi "https://doi.org/10.1300/j054v08n01_07" @default.
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