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- W21267178 abstract "Beyond Needs Assessment To Marketing Continuing Education In Nursing Needs Assessment is no longer a novel idea in the administration of continuing education programs in nursing. Most continuing education programs have adopted and implemented to a greater or lesser extent some variation 'of a needs assessment. Unfortunately, the full potential of the results of these efforts have not been realized in that most administrators of continuing education programs in nursing have not gone a step beyond to employing an operative marketing strategy to further delineate target markets, their location, and how best their n'eeds identified as a result of the needs assessment can be fulfilled. The prevalence of the need for marketing in continuing education in nursing is justifiable considering the growing pressures for efficiency and economies of scale in this field of higher education. This paper critically analyzes the current utilization of needs assessment in continuing education programs in nursing. It is argued that the cost benefit of a needs assessment can only be realized when the needs assessment is utilized as a framework for subsequent development of a total marketing scheme. Mbre specifically, the paper discusses and illustrates by example, strategies for how a marketing plan can be employed in continuing education programs in nursing in order to: (1) define objectives; (2) examine opportunities and threats; and (3) yerform situation and competitive analysis, with relatively low cost to the administrator of continuing education. In this manner it is possible to achieve a more desirable balance between organizational and market needs. A set of guidelines are presented for conducting a comprehensive yet cost efficient marketing analysis to serve as a basis for decision making in a continuing education program in nursing." @default.
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- W21267178 date "1982-10-01" @default.
- W21267178 modified "2023-09-24" @default.
- W21267178 title "Beyond Needs Assessment to Marketing Continuing Education in Nursing." @default.
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