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- W2126848057 abstract "Marketers'understanding of customers'postpurchase decision process is questioned in an effort to propose a conceptual model that can strengthen the current measurement practice of customers'transaction-specific product-service evaluations. The proposed model incorporates such transaction-oriented variables as customer satisfaction and customer value into a trust-based relationship framework. Empirical data support the validity of the proposed model in general, indicating that understanding customers'product-service evaluations in a relationship framework would be a potentially fruitful direction to pursue. Data are analyzed following a systematic approach to mediation analysis in the context of structural equation modeling. The article also provides suggested avenues for future research in this and related directions." @default.
- W2126848057 created "2016-06-24" @default.
- W2126848057 creator A5086537741 @default.
- W2126848057 date "2002-08-01" @default.
- W2126848057 modified "2023-10-02" @default.
- W2126848057 title "Transaction Evaluations and Relationship Intentions" @default.
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- W2126848057 doi "https://doi.org/10.1177/1096348002026003005" @default.
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