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• W2127087737 abstract "Although corporate social responsibility (CSR) has been a widely researched topic, no universally accepted scale exists that adequately measures consumers' perceptions of CSR, or accounts for the possible differences between a parent brand's SR and its subsidiary's SR. Existing CSR scales are also based on a managerial versus marketing perspective and have weak psychometric properties. This study aims to (1) introduce a new construct, Brand Social Responsibility, which defines SR pertaining to brands from a consumer standpoint, and (2) develop a scale with predictive and discriminant validity to measure BSR." @default.
• W2127087737 created "2016-06-24" @default.
• W2127087737 creator A5053610102 @default.
• W2127087737 date "2009-01-01" @default.
• W2127087737 modified "2023-09-27" @default.
• W2127087737 title "Brand social responsibility : construct and scale developemnt [sic]" @default.
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