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- W2127706627 abstract "For mobile commerce applications are increasingly accepted, we construct a conceptual model to evaluate the effect of parasocial interaction of adopting mobile commerce application and service. And the technological and individual barriers will moderate the relationship between parasocial interaction and adoption intention." @default.
- W2127706627 created "2016-06-24" @default.
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- W2127706627 date "2010-05-01" @default.
- W2127706627 modified "2023-10-16" @default.
- W2127706627 title "The Effects of Parasocial Relationships in the Adoption of Mobile Commerce Application: A Conceptual Model" @default.
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- W2127706627 doi "https://doi.org/10.1109/icee.2010.45" @default.
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