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• W2128237111 abstract "Children’s and parents’ representations of pocket money: comparison of cities andvillage.The thesis studies Estonia as a consumption and information oriented society. This mightseem to be a novel approach, but consumerism studies are increasingly conducted in Estonia(Keller and Kalmus 2004, Jaaska 2006, Jarve 2008, Uibu 2009). The thesis aims to describechildren’s and parents’ attitudes, beliefs and approaches to children’s allowance, identify themain principles of giving an allowance, and investigate how children spend the money. Thesequestions are connected to the broader issues of children’s competence and habits asconsumers, and the parent’s role in socialising children as consumers. The discussion of theseissues is based on a comparison of cities and small towns which, in turn, is based oninterviews with 12 families conducted in Tallinn and Tartu. Families included in the study hadat least one 8–9-year-old child. The analysis also includes interviews with 9 familiesconducted in the small town of Vaike-Maarja by Pajula (2008) during a bachelor’s project.The structure of the questions and the choice of interviewees was the same in both cases.The first part of the thesis serves as a frame for the work as a whole and presents theoreticalapproaches to the topic. Different approaches to consumer society and, additionally, to theimpact of child rearing on children’s socialisation as consumers are discussed in more detail,as well as the relationship between such concepts as consumer culture and children. Thecoexistence of children and parents within the same consumer culture is discussed. Thesection concludes with an overview of allowance related studies in and outside of Estonia.The findings of the current study cannot be generalised to all children of that age and theirparents in Estonian small towns and cities but some general tendencies do emerge.The study revealed that the location of small cities and towns is a significant factor. There is aclear division in people’s shopping habits into routine shopping (close to home and on a dailybasis) and shopping done in cities (where children hope to get new things). However, ifpeople live close to a shopping centre, the centre itself acquires two meanings. It becomes theplace of routine shopping but, also, the place where families spend time together (they go outto eat or to shop and, at the same time, children can spend time in the play area).Next to location, time is also a relevant factor. In this case, one can distinguish betweenworkdays and the weekends. In a small town, people usually do their routine shopping locallyon workdays. However, at the weekends, they drive to a city to shop there and this becomes aspecial event. In cities, shopping centres are where routine shopping is done but at theweekends shopping centres fulfil a function related to entertainment.The interviews with parents living in Tallinn revealed that they do not allow their children tobe alone in the city very much. The family usually goes to work or school together in themorning and comes home together as well. This means that children make most of theirindependent purchases from the school cafeteria. In contrast, parents in Tartu and in smalltowns are of the opinion that second graders are already independent individuals and,therefore, can have a certain amount of their own money and are allowed, now and then, to goto the store and buy something for themselves or for the family.The allowance system is indicative of the parents’ attitude towards children and their overallapproach to child rearing. For example, there might be a system by which allowance is givenon pedagogical basis (on a daily, weekly or monthly basis), or chaotically when the child asksfor money. The study surprisingly revealed that all the participating children received anallowance. The only difference was in the basis of which the allowance was given. Mostallowance systems were represented, including weekly and daily allowances next to moneyreceived on demand. Tartu families have a more pedagogical approach to money, they havean certain amount of money that a child receives over a certain period of time. Five out of sixparents thought it best to give money (about 25–30 Estonian kroons) on a weekly basis.Tallinn families, however, have not generally established a specific allowance system.Instead, parents assume that children will ask for money when they need it. In Vaike-Maarja,children ask their parents for money when they need it or when they want to buy something,there is no specific allowance as a rule. It was found that the parents’ income and approach tochild rearing were significant factors in choosing the allowance system.Next to money received from parents, children’s allowance also includes money received as agift. It is popular nowadays that children are given money. Interviews conducted in smalltowns show that it has become customary for children to give money as a gift to one another.They also expect their parents and relatives to give them money instead of gifts. Families inTartu and Tallinn also noted that giving gift certificates is more and more common." @default.
• W2128237111 created "2016-06-24" @default.
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• W2128237111 date "2010-01-01" @default.
• W2128237111 modified "2023-09-24" @default.
• W2128237111 title "LASTE JA LASTEVANEMATE KÄSITLUSED TASKURAHAST: LINNADE- JA VÄIKEASULA VÕRDLUSES" @default.
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