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- W2128263402 abstract "We analyze the problem that enterprises face when having to decideon the most effective way to advertise several items belonging to theirinventories within the company’s webpages. We show that the abilityto arbitrarily partition a website among items leads to a comparativeadvantage among webpages which can be exploited so as to maximize thetotal utility of the enterprise. This result, which also applies to the caseof several competitive providers, is then extended to dynamical scenarioswhere both the advertising allocation and the exposure levels vary withtime." @default.
- W2128263402 created "2016-06-24" @default.
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- W2128263402 date "2007-01-01" @default.
- W2128263402 modified "2023-09-23" @default.
- W2128263402 title "Comparative Advantage and Efficient Advertising in the Attention Economy" @default.
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- W2128263402 doi "https://doi.org/10.2139/ssrn.943763" @default.
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